Leading the social and digital creative communication of BOSS and HUGO for several seasons.
Realization of full media experiences to reach a wide global audience.
ROLE Creative Director & Art Director AGENCY Stan Studios CLIENT HUGO BOSS YEAR 2016-2022
Fashion Shows
Multilayered storytelling that includes a whole new experience for the global social audience.
Whether it is being live backstage with the models or taking part at the event virtually. Various content elements are developed to let viewers interact and experience the fashion shows and collections on several digital platforms.
Social Lead Agency
Real people. Real videos. Our creations and content adaptions for BOSS's and HUGO's Instagram and TikTok accounts translate fashion topics into relevant stories for a global audience. Triggering user interactions and improving the brand experience.
In addition we worked on the initial strategy to successfully launch BOSS on TikTok. By now BOSS has become the fastest growing fashion brand on the GenZ platform.
Services I worked on:
CREATIVE CONSULTING & BRAND STRATEGY
COMPREHENSIVE CONTENT COMMUNICATION
DIGITAL & SOCIAL MEDIA
SOCIAL CONTENT PRODUCTION
CAMPAIGN PRODUCTION
DIGITAL LANDSCAPE DEVELOPMENT
DIGITAL EVENTS
CREATIVE DEVELOPMENT
MULTICHANNEL CONTENT DIRECTION
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