Strategy for brand repositioning of Liebeskind Berlin, including creative concept and realization of the cross-media activation campaign.
ROLE Creative Director AGENCY Stan Studios CLIENT Liebeskind Berlin YEAR 2022
#playberlin
The goal is to establish LIEBESKIND BERLIN to one of the most desired brands amongst Gen Z and Millennial minded people while being the unexpected handbag and lifestyle brand of Berlin.
Everything we put out there transmits the new premium coolness of the brand. Reshaping LIEBESKIND BERLIN on an international scale. We transfer the fearless unstoppable Berlin vibe in its variations into campaigns. We inspire to play. #playberlin
Services I worked on:
CREATIVE CONSULTING & BRAND STRATEGY
DIGITAL LANDSCAPE DEVELOPMENT
CAMPAIGN CONCEPT
CAMPAIGN PRODUCTION
COMPREHENSIVE CONTENT COMMUNICATION
DIGITAL & SOCIAL MEDIA
SOCIAL CONTENT PRODUCTION
MULTICHANNEL CONTENT DIRECTION
