Launch of the KaDeWe TikTok channel as digital window of Berlin's leading luxury department store.
ROLE Creative Director AGENCY Stan Studios & Intermate CLIENT KaDeWe YEAR 2022
The KaDeWe in Berlin is a space for immersive luxury discovery.
With the launch of the department store on TikTok, we created a digital portal to discover the KaDeWe universe. The core goal is making the world famous icon approachable to GenZ and open up to a new era – community first, playful and relatable.
Services I worked on:
CREATIVE CONSULTING & BRAND STRATEGY
COMPREHENSIVE CONTENT COMMUNICATION
DIGITAL & SOCIAL MEDIA
SOCIAL CONTENT PRODUCTION