The birth of a new luxury eyewear ecosystem.
Strategic and creative concept for the Kering Eyewear corporate channels.
ROLE Creative Director AGENCY Stan Studios CLIENT Kering Eyewear YEAR 2019/20
Digital Ecosystem
As digital lead of the Kering Eyewear corporate channels we built out a sustainable 360° digital ecosystem.
We defined and developed social media channels on which the key community around the Kering Eyewear brands will be created. Employees are transformed into modern brand ambassadors. Kering Eyewear evolves into a B2B2C lifestyle brand.
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Further information about my work for Kering Eyewear may not be published.
Services I worked on:
CREATIVE CONSULTING & BRAND STRATEGY
DIGITAL LANDSCAPE DEVELOPMENT
BRAND BUILDING
COMPREHENSIVE CONTENT COMMUNICATION
MULTICHANNEL CONTENT DIRECTION
