SLOGGI

Strategy, creative concept and realization for the global TikTok launch and Instagram relaunch of sloggi.

Realization of full media  experiences to reach a global audience.

ROLE Creative Director   AGENCY Stan Studios   CLIENT sloggi   YEAR 2022

Comfort as a Lifestyle

For underwear brand sloggi we created a community-focused brand repositioning. The future of marketing is community-based and engagement is its currency. People share and engage with relatable, entertaining and authentic content.

With the #wemove campaign sloggi takes a major step to become GenZ's most desired  underwear platform. We focus on self-care, self-expression and community well-being. In every asset this message becomes visible.

Services I worked on:

CREATIVE CONSULTING & BRAND STRATEGY

DIGITAL LANDSCAPE DEVELOPMENT

CAMPAIGN CONCEPT & PRODUCTION

COMPREHENSIVE CONTENT COMMUNICATION

DIGITAL & SOCIAL MEDIA

SOCIAL CONTENT PRODUCTION

DIGITAL EVENTS

MULTICHANNEL CONTENT DIRECTION