Strategy, creative concept and realization for the global TikTok launch and Instagram relaunch of sloggi.
Realization of full media experiences to reach a global audience.
ROLE Creative Director AGENCY Stan Studios CLIENT sloggi YEAR 2022
Comfort as a Lifestyle
For underwear brand sloggi we created a community-focused brand repositioning. The future of marketing is community-based and engagement is its currency. People share and engage with relatable, entertaining and authentic content.
With the #wemove campaign sloggi takes a major step to become GenZ's most desired underwear platform. We focus on self-care, self-expression and community well-being. In every asset this message becomes visible.
Services I worked on:
CREATIVE CONSULTING & BRAND STRATEGY
DIGITAL LANDSCAPE DEVELOPMENT
CAMPAIGN CONCEPT & PRODUCTION
COMPREHENSIVE CONTENT COMMUNICATION
DIGITAL & SOCIAL MEDIA
SOCIAL CONTENT PRODUCTION
MULTICHANNEL CONTENT DIRECTION