Participation in several brand developments as interdisciplinary partner of Swarovski.
Digitalization of pop-up stores and more than 2K POS, creative concepts for social media, incentive marketing and campaign productions.
ROLE Creative & Art Director, Designer AGENCY Stan Studios CLIENT Swarovski YEAR 2017-2020
Incentive Marketing
Boost conversions and increase brand awareness through gift with purchase (GWP).
As a longtime partner of Swarovski, we curated, designed and developed GWPs. Aligned with their brand values and customer needs.
Combined GWP and social media strategies further increased marketing effectiveness. Gifts were sent out with follow-up social media calls-to-action. The resulting UGC allowed the brand and products to be perceived as trustworthy and desirable by an even wider target group.
Retail Digitalization
The POS turned into a dynamic environment which creates inspiration and desirability. A touch point of interaction between brand, product and customer, leading into a winning sales funnel.
The digital touchpoint concept also included an interactive screen, the Wall of Desire, generating additional interactions with consumers via polls, campaign teaser, consumer relationship activations and globally user-generated content.
Through these activations Swarovski won a younger target audience, improved consumer experience and conversation.
Services I worked on:
CREATIVE CONSULTING & BRAND STRATEGY
COMPREHENSIVE CONTENT COMMUNICATION
DIGITAL & SOCIAL MEDIA
SOCIAL CONTENT PRODUCTION
CAMPAIGN PRODUCTION
CREATIVE DEVELOPMENT
EXTENSIVE TREND RESEARCH
PRODUCT DESIGN & DEVELOPMENT
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