As digital lead of the Kering Eyewear corporate channels our task was to build out a sustainable 360° digital ecosystem. We defined and developed social media channels on which a key community around the Kering Eyewear brand will be created. Employees are transformed into modern brand ambassadors. Kering Eyewear evolves into a B2B2C lifestyle brand by developing a modern and unique visual language and tone of voice.
Further information about my work for Kering Eyewear may not be published.
Creative Consulting & Strategy
Digital Landscape Development
Comprehensive Content Communication
Multichannel Content Direction
ROLE Creative Director
AGENCY Stan Studios
CLIENT Kering Eyewear
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