Florence Alexander is a New York City based clothing brand committed to outfitting the contemporary woman with versatile fashion pieces. One of the key values of the brand is to unify feminine and masculine elements which results in a strong and timeless clothing line. I created an overall brand aesthetic that aligns itself with Florence Alexander's clientele that embodies good looking designs and materials as well as functional and well fitting clothing. Below you can find some of the things I worked on, ranging from the new logo and modular icon to shopping bags, notecards, labels, stationery, a website and more.

Branding   |   Print Collateral  |   Website Design