KERING EYEWEAR

The birth of a new luxury eyewear ecosystem.

Strategic and creative concept for the Kering Eyewear corporate channels.

ROLE  Creative Director    AGENCY  Stan Studios    CLIENT  Kering Eyewear    YEAR  2019/20

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Digital Ecosystem

As digital lead of the Kering Eyewear corporate channels we build out a sustainable 360° digital ecosystem.
We defined and developed social media channels on which the key community around the Kering Eyewear brands will be created. Employees are transformed into modern brand ambassadors. Kering Eyewear evolves into a B2B2C lifestyle brand.


Further information about my work for Kering Eyewear may not be published.

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Services I worked on:

CREATIVE CONSULTING & BRAND STRATEGY

DIGITAL LANDSCAPE DEVELOPMENT

BRAND BUILDING

COMPREHENSIVE CONTENT COMMUNICATION

MULTICHANNEL CONTENT DIRECTION

Selected Projects

L'OréalProject type

PUMAProject type

BMW LifestyleProject type

Kering EyewearProject type

SwarovskiProject type

Hugo BossProject type