KERING EYEWEAR

The birth of a new luxury eyewear ecosystem.

Strategic and creative concept for the Kering Eyewear corporate channels.

ROLE Creative Director   AGENCY Stan Studios   CLIENT Kering Eyewear   YEAR 2019/20

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Digital Ecosystem

As digital lead of the Kering Eyewear corporate channels we built out a sustainable 360° digital ecosystem.
We defined and developed social media channels on which the key community around the Kering Eyewear brands will be created. Employees are transformed into modern brand ambassadors. Kering Eyewear evolves into a B2B2C lifestyle brand.


Further information about my work for Kering Eyewear may not be published.

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Services I worked on:

CREATIVE CONSULTING & BRAND STRATEGY

DIGITAL LANDSCAPE DEVELOPMENT

BRAND BUILDING

COMPREHENSIVE CONTENT COMMUNICATION

MULTICHANNEL CONTENT DIRECTION

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